Win Boerckel is Senior Vice President for Communications at the Association of American Universities (AAU). Win provides strategic communications leadership for AAU, America’s leading research universities. He leads AAU’s public affairs/communications strategy including integrated communication and marketing campaigns, owned digital strategies and social media, newsletter outreach and editorial, and media relations. He oversees the AAU’s Public Affairs Network (PAN) of more than 400 research university communications & marketing leaders.
Before coming to AAU, Win was chief communicator in the role of Vice President for External Relations for the policy research institute RAND where he oversaw media relations, congressional relations, digital communications and content creation, commentary creation and pitching, social media, video production, graphic design, and publishing. Prior to that role he served as RAND’s Director of Congressional Relations.
Win served as a policy staffer on Capitol Hill for almost two decades in both House and Senate offices, including members of Congress from New York, Wisconsin, and California, having served as chief of staff and policy director to two House members.